Patrón

Tequila Tasting Wheel

Tasting & Evaluation

A quick search online for ​“flavor wheel” reveals hundreds of examples from all across the food and beverage world.

We set out to build a better wheel.

By synthesizing tens of thousands of individual tequila tastings we developed what we hope is a useful, purpose-built tool accessible to anyone who tastes Tequila. For more information about how we developed the wheel see our blog post on academiapatron.com.

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Intro to Sensory Science

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Singapore Bar Campaign