Jim Beam

Intro to Sensory Science

Tasting & Evaluation

The Students were trained on feeling factors, basic tastes, and aromatic perceptions using best practices in the discipline of sensory science.

Armed with a new vocabulary, the class built personal Spider Plots of a range of whiskeys. Students left, not only with new tools for evaluating flavors and aromas, but the experience of having used that analytical understanding to think about the variations among the individual products.

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Best Practices

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Tequila Tasting Wheel