The Blend by Beam Suntory

Refire

Operations & Improving the Industry

 In the last few years, we have gotten the sense that the industry as we knew it just wasn’t quite right, so we asked:

How would things turn out if we sent it back and refired the dish?

The Blend was looking for bold ideas for the future of hospitality, and Refire became a chance to spur discussions about building a better industry. We hosted conversations with subject matter experts from the industry and beyond, challenging our community with tangible steps to encourage and achieve positive change.

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Transforming Hospitality Culture

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Best Practices