Jim Class American Whiskey Education
Steeped in nostalgia - think Trapper Keepers, tube socks, and cafeteria trays - Jim Class included a comprehensive introduction to sensory science with Jim Beam whiskeys as teaching examples.
The bar community craves education, and is often frustrated with the overly branded presentations that they must endure to acquire it. Jim Class set out to provide a best-in-class, category-wide American Whiskey educational program that provided attendees with a toolkit and vocabulary that they can apply to the evaluation and tasting of any spirit in the furthering of their careers.
