OFFSITE: Thoughtful, Targeted Activations for Spirit Brands
Education and Professional Development
Bartending is changing so fast, and with it, so are bartenders. This increasingly engaged, intellectually curious, worldly bartender community is no longer content with an off-the-shelf brand training, and actively seek out (and create!) opportunities for deep-dive education and professional development. OFFSITE thrives in the intersection of brands and the bartenders: two groups that want to interact, but, are, all too often, speaking fundamentally different languages.
Events with Intent
OFFSITE works closely with brands to help distill down the core ROI for each project, and builds events from the ground up. We do not roll out cookie-cutter activations, we build events that work for your brand, and engage with the best and brightest of the industry.
Public-facing Brand Engagement
Consumers are more educated and engaged than ever before! Just as bartenders are changing so too are the folks that they are serving. This increasingly confident, self-taught, diverse and, yes, thirsty clientele is not content with promo girls and billboards, they want transparent, no-holds-barred spirit education. Consumers are also curious and adventurous: on the look out for cutting edge cocktails, or, perhaps, their new go-to call spirit.
Recent Case Studies
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